You’re the CEO of your career. What is your brand? Your personal brand is your promise of value. It differentiates you from your peers, your colleagues, and your competitors. It’s about understanding your unique set of strengths, skills, values, and motivators to guide your career decisions. Developing your personal brand positions you to build demand for your services among your target audience. Managing your brand is critical to achieving your professional goals.
What to expect… We will explore the key questions that establish your brand foundation. We’ll consider the importance of authenticity and transparency in your brand. We’ll play with brand mantras, identify the components of your brand portfolio, zero in on your target audience, and discuss the importance of consistency in branding.
When you build and nurture your brand, you’ll reap many benefits, including:
• Knowing yourself better
• Increasing your confidence
• Increasing your visibility and presence
• Differentiating yourself from your peers
• Enjoying success by aligning your work with your strengths and values
Libby Graves is an executive coach who is committed to supporting emerging global leaders to maximize their contribution to the organization. She has firsthand understanding of the workplace and what it takes to lead. Libby is also a career coach, helping clients as they move through career transitions, including internal promotion strategies.
She works with leadership development programs in U.S. federal
agencies such as the IRS, HHS, Foreign Service, and the U.S. Army. Other clients come from the financial services industry, education, and private enterprise.
Libby has an MBA from the Wharton Business School at the University of Pennsylvania and a BS from Indiana University’s Kelley School of Business.